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Our Mission

She's Gotta Habit™, and that's a good thing. Habits have the power to change a direction, fuel a new start, and disrupt harmful patterns. A good habit in a woman's hands can be a tremendous force for change for more than just themselves. Whether you are leading your company to strategic growth or guiding your kiddos to the park for an adventure, bring the habit that brings the change. We want you to cultivate habits that allow you to be brave, be kind, be caring, be the teacher, the leader, the guide, and yes, even sometimes the student. Be a life learner open to change, and of course, we want you to do it in our gear.

Our products are designed, printed, and shipped from our factory in sunny California to your eager hands. They will become your new favorites things, and you're gonna love them so much that you'll gift them to your club, your crew, your team, and your squad. 

She's Gotta Habit™, and now you do too; shop us, follow us and share our site as we make it our goal to make a difference by making it a habit to do better every single day. 

 


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